5 Ways to Help Employees Make the Most of Their Benefits
Open enrollment often receives the most attention during the benefits cycle. Weeks are spent selecting plans, communicating changes, and guiding employees through enrollment decisions. But once open enrollment ends, many organizations shift their focus elsewhere.
The reality is that the real value of employee benefits happens throughout the year, when employees actually use the programs available to them.
Here are several ways organizations can help employees make the most of their benefits by encouraging a few simple post-enrollment actions.
1) Encourage Employees to Set Up Carrier Accounts
Most insurance carriers offer online portals or mobile apps that allow employees to manage their benefits. These platforms typically provide access to digital ID cards, claims tracking, provider directories, and telehealth services.
Sending a short reminder email encouraging employees to create or update their accounts can make it easier for them to access their benefits when they need them.
2) Remind Employees to Watch for New ID Cards
If employees changed plans during open enrollment, they may receive new insurance cards for themselves or their dependents. Encourage employees to review these cards, store digital copies, and share them with family members who may need them.
3) Promote Preventive Care Early in the Year
Many health plans cover preventive services at little or no cost to employees. Reminding employees early in the year to schedule annual physicals, screenings, or dental checkups can help them begin using their benefits right away while supporting long-term health.
4) Highlight Lesser-Known Benefits
Employees are often surprised to learn about additional programs included in their benefits package. These may include telehealth services, nurse lines, wellness programs, mental health support, or virtual care options.
A short communication campaign highlighting these resources can increase awareness and encourage employees to explore benefits they may not realize they have.
5) Encourage Employees to Review Payroll Deductions
A simple but important step is asking employees to review their first few paychecks after open enrollment. This helps confirm deductions are correct and ensures any enrollment errors are addressed quickly.
While these reminders help employees get started, long-term engagement requires a broader communication strategy.
Closing Words
Open enrollment may be the most visible part of the benefits cycle, but it should not be the only time employees hear about their benefits.
When employees actively use their benefits, everyone benefits. Employees gain better access to healthcare and support services, while employers see improved engagement, stronger workplace wellness, and a greater return on their benefits investment.
